Media creation & AI

Create before AI. Create with it.

My composition practice was built with conventional production and post-production tools. Generative AI, especially Suno for music, now expands the field of exploration without replacing listening, taste or direction.

Ableton Live · Fruity Loops / FL Studio · DaVinci Resolve · Adobe suite · Suno

Camera and multimedia creation tools on a desk

A practice that does not begin with a prompt

Tools change. Attention remains.

Composing, editing and producing are activities of choice: choosing an intention, rhythm and material, then knowing when to stop.

01

Compose and produce

Ableton Live and Fruity Loops — now FL Studio — helped build a music practice before generative models arrived.

02

Edit and shape images

DaVinci Resolve and the Adobe suite bring a culture of rhythm, post-production and finish to visual media.

03

Create with AI

Suno opens a rapid space for musical exploration. Artistic direction, selection and coherence remain human choices.

Music creation with Suno

AI as an exploration partner.

Suno can quickly open musical directions and test an intent against several interpretations. It does not remove the need for a frame or a critical eye.

  1. 01Start with an intention

    An atmosphere, emotion, rhythm, reference or intended use gives the work direction.

  2. 02Explore and iterate

    AI multiplies trials and comparisons. This phase still requires listening, phrasing and starting again.

  3. 03Select and build

    Selection holds a line, organises sequences and rejects what does not tell the right story.

  4. 04Finish for the medium

    Editing, arrangement, audio or video post-production and consistency checks bring the work to its audience.

Sound, image and digital presence

Give the whole project a shared direction.

Media creation can stand alone or enrich a broader project: a website identity, editorial content, a video piece, a sound world or an artistic experiment.

Creative direction

Avoid interchangeable content.

Before producing, define what should be felt, understood or remembered. This direction keeps conventional and generative tools in service of the project’s own character.

Production frame

Make choices explicit.

The role of AI, the sources used, expected approvals and distribution rights need to be clarified at the start of the work.

Common questions

Questions about AI-assisted creation.

Generative tools can accelerate exploration. They do not replace a clear intent or the production choices that make a work coherent.

What role does Suno play in music creation?

It can explore directions, atmospheres and musical material. The value of the work also lies in the brief, iteration, critical listening, selection and finishing.

Why mention tools used before generative AI?

Composition, editing and post-production provide concrete reference points for structure, rhythm, coherence, intent and finish. AI extends this practice rather than replacing it.

Can media creation, websites and AI be combined?

Yes. One project may need an editorial identity, a website, sound, visual content or a production workflow. A cross-disciplinary practice keeps a shared direction between them.