Clarify the presence
Positioning, content architecture and conversion paths: the foundation before the visual layer.
Websites & digital communication
Your presence deserves more than just a website.
Strategy, content, design, social media, acquisition and performance: the right channels should tell the same story and make people want to follow it.
A presence that does its job
Clear, considered and built to last.
From the first impression to the next step, every choice should help someone understand and act.
Design the experience
A readable identity and a hierarchy that make people want to read and take the next step.
Care about implementation
A fast, accessible and maintainable website that can evolve with the activity.
A website is a meeting point between an activity, a promise, content and visitors who may not know the work yet. It starts with what they need to understand, find and be able to do.
Headless WordPress, Gutenberg & React
Front-end freedom. Gutenberg autonomy.
With fifteen years of CMS experience, especially WordPress, I can design an architecture where Gutenberg remains the editorial team’s familiar tool while a React interface delivers the public experience.
Gutenberg for content
A visual, guided and flexible back office.
Pages, news, media and structured content are managed with Gutenberg. Custom blocks and controlled compositions give teams the freedom to publish without letting them rebuild the interface or requiring a developer for every update.
React for the experience
An interface beyond the limits of a theme.
A React front-end consumes the content exposed by WordPress and makes room for bespoke components, specific journeys, deliberate interactions and fine control over the interface. The separation can also make each side easier to evolve.
The recommended starting point is a restrained Gutenberg system: a focused set of custom blocks, composition patterns and clear editorial rules. It gives useful autonomy without turning the back office into an unlimited page builder. WordPress then exposes this content to the React interface through its API.
Headless architecture is not about disconnecting WordPress to follow a trend. It becomes relevant when a website needs a very specific experience, several distribution points or a front-end that must evolve independently from the back office. For a simple editorial site, a well-built WordPress with Gutenberg can remain the most sensible option.
Technical choices
Choose the right level of complexity.
The best stack depends on the content, publishing frequency, expected autonomy and integrations — not on a tool being fashionable.
- 01Performance
A fast experience on mobile, optimised media and only the JavaScript that serves a real purpose.
- 02Visibility
A sound SEO base: structure, content, metadata, sitemap and redirects.
- 03Autonomy
Content structured so that it can evolve without a heavy or confusing editorial process.
- 04Care
Every interface detail should support understanding, trust or the next useful action.
Common questions
Questions about websites.
A high-quality website is not just a technology or a mock-up: it starts with what visitors need to understand and do.
Should WordPress be kept during a redesign?
Not automatically. The answer depends on the site’s role, content, integrations, expected autonomy and performance needs. A redesign begins with the needs, not with a tool change for its own sake.
Why combine headless WordPress and React?
The architecture separates the CMS from the front-end. WordPress remains the editorial back office while React can be designed around a bespoke experience. It is useful when journeys or distribution points need more freedom than a traditional theme, without losing publishing autonomy.
Can a website be created remotely?
Yes. Scoping, content workshops, reviews and project follow-up can be carried out remotely with shared material and clear decision points.
Digital communication & social media
Make a presence live, not just publish it.
A website, social account, campaign or business tool does not work in isolation. The aim is to create communication that is coherent, measurable and suited to the people you want to reach.
Structure the channels
Positioning, editorial guidelines, social accounts and content formats: each channel has its role, but all should remain recognisable and connected to the activity.
Measure what matters
Setting up analytics, following relevant signals and understanding journeys makes it possible to decide from evidence rather than publish or invest blindly.
Grow the audience
Designing and following acquisition or follower-growth campaigns requires a clear audience, suitable content, a controlled budget and regular adjustments.
Accounts & campaigns
Move from scattered presence to a readable system.
Social account support, content organisation, campaign preparation and results review aim for a presence that develops over time, without confusing visibility with automatic results.
ERP & business tools
Make information flow to the right place.
ERP and connected-tool configuration should serve the team: more reliable data, better followed stages and continuity between communication, customer relationships and operations.
Digital communication is not a sequence of disconnected posts. It connects the website, social media, campaigns, content and the tools used to observe what happens next. This continuity makes a presence clearer for the audience and easier for a team to steer.